60 Layers of Cake

  Layers

We believe that ideas come to life when they are shared, and that you are what you share.
Therefore we create relevant and strategic brand concepts and fill them with creative ideas. These ideas come to life by sharing them with the right audience at the right place and the right time.
We do this in a collaborative process, internally as well as externally.
Internally through brand teams combined out of all 60 layers of cake members in our network, lead by a local Brand owner.
Externally by inviting the audience in the communication process. Using their view on things to tweak, push, build, evolve and collaborate.
Our brand teams contain creatives, strategists, designers, new media nerds, builders, writers, artists, producers and account somethings teaming up to crack the best creative and relevant solution.
Brand teams contain one or two specialists from client side to complete the unique brand team and create passionate ownership and relevancy from both sides.
What’s relevant is real. When it’s real it’s true.
A true brand has a real mentality; it has an opinion and a vision and therefore a purpose. If people can connect with your brand they will become your brand ambassadors.
 http://www.60layersofcake.co.za/


Natalie