Sunday, February 12, 2012

The Jupiter Drawing Room






History: 
The Jupiter Drawing Room first opened its doors in 1989. It originated in Johannesburg and later expanded to Cape Town in 1994. The name, The Jupiter Drawing Room, was inspired by the short story called, "Guy de Maupassant"which takes place in Normandy, France. It is about the 'entertainment' that women would put on for the local tradesmen and dignitaries. Unlike the tradesmen who received their entertainment in the basement of the country house, dignitaries had a special room on the first floor. This room was called The Jupiter Drawing Room.

Jupiter Drawing Room's philosophy: "Rem tene, verba sequentur". In english this means, "Grasp the subject and the words will follow." The company thrives on the idea that a thorough understanding is necessary to achieve the best work.

Today:
The Jupiter Drawing Room is South Africa's second largest advertising agency. It is currently ranked top 10 in the world for design. They work with well-known American companies such as, Nike, Elizabeth Arden, Hyundai, Coca-Cola, Minute Maid as well as many other global corporations. In doing so, their media spans from tv and cinema, print, design, outdoor, digital to radio spots.

Nike: 






Hyundai: 
Print ad-



Radio Spot:
 



Other awesome ads by The Jupiter Drawing Room: 


CSI: 
South African Bank (ABSA): 




A compiled portfolio of various media categories is available here.




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