Finally, I'd like to take a quick profile of Catapult Advertising Studio, which is also located near Cape Town. Here's the website: http://www.catapult.co.za/ . You can tell from the picture above (the homepage) that Catapult is run by a small group of four. The company began in 1986 as "Rene Hermans and Associates", changing their name in 2000 to better reflect the new millenium. Catapult lists their mission as "to use a participative partnership approach, innovative design, creativity and effective communications to produce meaningful and profitable advantage for our clients." Hard to argue with that.
Catapult has a random variety of clients, which you can see on their site, from companies like Schonenberg Retirement Village to the SA Rugby Museum. Some of the work under "advertising" wasn't that impressive, such as this piece for KGA Life :
Other pieces were a lot better, such as this one for the Swartland Winery:
I thought it was weird that Catapult would go from crude animation ads such as the one above to fancy photographic ads that were vivid and lively, such as this one and others they did for Prestige Cosmetics Group, for example.Additionally, Catapult does packaging for products, such as these packages for the winery again:
These look pretty good, and they also did a few wine bottles for other clients. For the most part, it seems that Catapult does their best work with luxury items such as wine and beauty products and goes for cheaper, less attractive designs on their more average clients. Not sure why that is, although some of the poorer ads could be from years past as the company's been around since 1986. If you want to see more stuff from Catapult, take a look through their website link posted above and tell us what you think in the comment section.
-Dave Larmann
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