The Jupiter Drawing Room Revisited

A word from the co-founders of The Jupiter Drawing Room, Graham Warsop and Renee Silverstone: 

This video shows some fantastic insight on the origins of The Jupiter Drawing Room. Each of the co-founders provide a personal story explaining how they got into advertising to begin with and further explain how they found each other and created such an amazing agency. 

The video provides hope for people like myself who are just entering the advertising world. Renee Silverstone did not even know she was interested in advertising until her very first boss moved her from being on the switchboard in the front of the office to working in the media room where her passion for advertising really took hold. 

Recent News: (April 20, 2012) 
The Jupiter Drawing Room located in Cape Town, South Africa, has recently began working on three new brands

• Deep Heat
• Oxy 
• Soft Lips 

They are working to find ways to invigorate the brands, aiming to build brand equity and with measurability on sales. The campaign for each brand is expected to included social media, merchandising and activation elements.

My favorite TV commercials by The Jupiter Drawing Room: 

Nike Commercial: 

"Nike Body" 

This commercial does an excellent job of getting at the viewers bodily sensations. It gave me goosebumps!

Windhoek (S. African Beer) Commercial: 

"Keep It Real"

This commercial uses celebrity endorsement as it features Louis Gossett Jr.

Promotion for Metallica on sale at Musica: 

Although not a fan of Metallica, I think the graphics in this advertisement are entertaining. They caught my attention and held onto it long enough to get the message that Metallica will be on Musica. I feel that people interested in Metallica will be even more entertained by this commercial, therefore they did a good job at hitting their target. 


-Julie Jensen